our story
The Cool Action Story
The Inception
The inventors of the Cool Action Suit have collectively worked alongside global dignitaries (including U.S. presidents) from the worlds of politics, sports and entertainment. Oftentimes on hot tarmacs across the globe on summer days, federal agents, including U.S. Secret Service Agents, would talk about how warm, sweaty and uncomfortable they were in their traditional business suits. A light bulb went off.
•••
Embarrassing perspiration and discomfort can impede job performance and confidence, betraying any outward poise or self-assurance.
•••
What if performance-based, moisture wicking fabric could be incorporated into the exterior and lining
of a business suit, allowing individuals to
stay cool under pressure?
The inventors saw a void in the market and a need for a business suit that would provide wearers with a cool and comfortable experience while tackling high-performance jobs.
The Cool Action Suit was born.
The Style
It is not uncommon for federal agents, as well as state and local law enforcement officers, to work 20-hour days and spend weeks at a time on the road, all of this usually outside in extreme weather for extended periods of time. These individuals may be called upon to exert themselves physically at a moment’s notice while maintaining a cool demeanor, and at the same time “blending in.” The agents do all of this while wearing professional attire. One of the only logistical functions perhaps outside of his or her control is the mitigation of perspiration due to activity and heat exposure.
The Cool Action Suit is revolutionary in its incorporation of :
1.
Flexible, lightweight, moisture wicking fabric for business suits.
2.
Draws moisture away from the body and dress shirt.
3.
Leaves the inner layer protected, comfortable and cool.
The Experience
The inventors quickly realized that all men and women who need to wear business suits can benefit from the suit’s cool and comfortable attributes—including professional athletes working in between the lines, coaches working up a sweat during the heat of competition, attorneys in steamy courtrooms, lobbyists running up to Capitol Hill during those muggy DC summers, news anchors and reporters working in the field or under hot studio lights—all while needing to keep a cool demeanor and a professional appearance and comfort level.